Biodiversity loss matters, communication is crucial

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Communicating why biodiversity loss matters for people is essential for reversing it. The failed UN climate talks in Copenhagen in December could hardly have been a less promising prelude to the International Year of Biodiversity, which opened last month (January). As with climate change, the threat of large-scale biodiversity loss — and the need for global political action to stop it — is growing every day. At a meeting about biodiversity organised by the British government in London in January, Robert Watson, former head of the Intergovernmental Panel on Climate Change (IPCC), warned that damage to the natural environment was approaching "a point of no return", a familiar phrase in the climate change debate.

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