CEO of large multinational corporation talks sense!

[b-baby]

Did anybody else see the CEO of Timberland on Channel 4 news last night?

I was very impressed by what he had to say on the climate change problem, particularly his views on his own carbon emissions reduction scheme and why something similar should be adopted by businesses everywhere.

(paraphrasing here, but the end bit is a direct quotation)

What CEO doesn't want to reduce costs, increase profit and bring better value to their shareholders? So, change the frigging lightbulb!

Given that it is genuinely in business' interests to reduce carbon emissions, what can be done to get the message out there that it makes business sense?!